This role is critical to driving the performance, productivity, and overall effectiveness of the Commercial Sales team. The position supports the full sales lifecycle by developing KPIs, enhancing sales processes, enabling sales teams, and delivering insights that guide strategic decisions.
We are specifically seeking candidates with strong experience from large real estate developers or major organizations with structured, KPI-driven sales environments.
Location: Dubai, UAE
Employment Type: Full-Time
Reporting to: CCO
Key Responsibilities
Sales Performance & Strategy
Develop and implement sales performance strategies aligned with overall commercial objectives.
Build performance frameworks to assess efficiency, training needs, and sales processes.
Identify opportunities for continuous improvement in sales operations and productivity.
KPI Development & Data Analysis
Establish clear KPIs and benchmarks to measure team and individual performance.
Analyze sales data to identify trends, risks, and opportunities for improvement.
Prepare and present performance dashboards, forecasts, and analytical insights to senior leadership.
Sales Enablement
Work with Sales, L&D, and Commercial teams to support training programs and capability development.
Enhance the adoption and effective use of sales tools, CRM systems (Salesforce preferred), and BI platforms such as Power BI or Tableau.
Oversee rollout of new performance tools and ensure alignment with sales objectives.
Incentive & Commission Structures
Design or refine commission and incentive schemes to ensure alignment with business goals (role itself does not include commission).
Monitor effectiveness of incentive programs and recommend improvements.
Cross-Functional Collaboration
Partner with Marketing, Product, Operations, and senior stakeholders to ensure sales performance strategies support wider business goals.
Support the commercial team in building a high-performance, data-driven sales culture.
Experience
8–10+ years in sales performance management, commercial operations, revenue optimization, or sales strategy.
Proven background working with large real estate developers or major organizations (luxury, telecom, financial services, etc.).
Experience in KPI-driven sales environments with structured processes and reporting systems.
Technical & Functional Skills
Strong knowledge of KPI development, performance frameworks, and productivity enhancement.
Expertise with commission schemes, incentive models, and performance scorecards.
Hands-on experience with:
CRM systems (Salesforce preferred)
BI tools such as Power BI or Tableau
Sales dashboards, forecasting tools, and performance reporting
Strong analytical capability with a demonstrated track record of providing insights to senior leadership.
Soft Skills
Excellent communication and presentation skills.
Strong problem-solving ability and a data-driven mindset.
Ability to work cross-functionally and influence without direct authority.
High level of organization, ownership, and attention to detail.
Qualifications
Bachelor’s degree in Business, Sales, Marketing, or a related field (Master’s preferred).
Certifications in sales performance, sales management, or analytics are an advantage.