Our client is a leading retail and distribution company in the Gulf region, with a portfolio of premium international fashion and sports brands. Founded in 2003, the company has grown into a powerhouse in retail distribution, offering unmatched expertise in brand management, market expansion, and retail operations. With a commitment to creativity, transparency, and operational excellence, the company fosters a dynamic environment where strategic thinkers thrive.
Are you a strategic thinker passionate about shaping and elevating retail brands? We are looking for a Brand Manager to lead brand initiatives, drive market success, and ensure a consistent and engaging brand experience across all touchpoints.
Key Responsibilities:
Brand Positioning:
Define and communicate brand positioning, value proposition, and messaging across the portfolio.
Develop and implement innovative marketing campaigns and promotional initiatives to enhance brand visibility and engagement.
Ensure brand consistency across all channels, including digital, advertising, and in-store experiences.
Operations Management:
Oversee retail operations, including store management, staffing, and customer service standards.
Develop and enforce standardized operating procedures (SOPs) to optimize efficiency and consistency.
Monitor retail performance metrics, analyze KPIs, and implement actionable strategies for improvement.
Retail Execution:
Conduct regular audits and store visits to assess compliance and identify growth opportunities.
Analyze brand performance metrics and prepare reports for senior management with actionable insights.
Manage relationships with brands, wholesale accounts, and key stakeholders to drive alignment and collaboration.
Brand Building:
Collaborate with brands to identify market trends and consumer preferences that inform product development.
Drive initiatives to adapt the brand strategy to evolving customer needs.
Manage the product lifecycle from concept to launch, ensuring strategic alignment.
Marketing and Communication:
Develop integrated marketing plans to support brand objectives and sales goals.
Oversee advertising, media, public relations, and digital marketing strategies to maximize brand engagement.
Monitor campaign performance and optimize investments to achieve ROI targets.
Requirements:
Bachelor’s degree in Business Administration, Marketing, or related field (MBA preferred).
8–10 years of experience in retail brand management with proven success in leading brand strategies.
Strong analytical skills and a data-driven mindset.
Exceptional leadership, communication, and interpersonal abilities.
Proficiency in Excel and familiarity with data analysis tools.