When it comes to job interviews, preparation isn't just about rehearsing your answers or updating your CV. One of the most overlooked—but crucial—steps is researching the company. At AW Connect, we’ve seen first-hand how a candidate’s knowledge of a company can elevate their chances of landing the role.
But what exactly should you be researching—and how can you do it efficiently?
Here are five smart ways to get behind the scenes of any company before you walk into that interview.
1. Start with the Company Website – But Don’t Stop There
Sure, it's obvious—but you'd be surprised how many candidates skip this step or just skim the homepage. Dive deeper into the "About Us" section, leadership bios, service pages, and blog (if they have one). Look for values, milestones, and tone of voice.
Pro tip: If you’re applying to a design agency, manufacturing firm, or startup—make sure you understand their niche. Use specific language from their site in your answers to show alignment.
2. Look Them Up on LinkedIn
Company pages on LinkedIn are a goldmine. You can see recent posts, hiring trends, and even employee testimonials. Bonus: Look at the interviewer’s profile (if you know who’s interviewing you). You might find shared connections, past employers, or recent projects they’ve led.
AW Connect Tip: If you’re applying to a smaller firm or regional company, this might be your only peek into company culture. Use it wisely!
3. Google News and Press Releases
If the company has recently been in the news—good or bad—you’ll want to know about it. It could be an award win, expansion, restructuring, or something else entirely. This not only gives you insight into the business but shows your genuine interest in where they’re heading.
Try this: In the interview, ask, “I saw your recent expansion into the Saudi market—how has that changed your team structure?”
4. Check Out Reviews from Employees and Customers
Platforms like Glassdoor or Indeed offer insights into company culture, leadership, and benefits—straight from those on the inside. Keep in mind that reviews can be subjective, so look for patterns rather than one-off comments.
On the customer side, check Google reviews or Trustpilot to understand how the company is perceived in the market.
5. Understand the Industry and Competitors
To stand out, you need to know the bigger picture. Who are the company’s main competitors? What’s trending in their industry? What challenges might they be facing?
Example: If you're interviewing with an architecture firm, understand what’s happening in sustainable design or digital modelling. Tailor your answers to how you can add value.
Final Thoughts
Interviewers can tell the difference between someone who just wants a job—and someone who genuinely wants this job. Doing your research shows you're committed, proactive, and thoughtful.
At AW Connect, we always encourage our candidates to treat every interview as a two-way street: you’re not just being evaluated—you’re also evaluating if this company is the right fit for you.
Looking for more interview tips or your next role?
Let’s connect → www.awconnect-me.com